Pricing your handmade rug

Tufted rugs are a booming business with more and more artists expressing their creativity through innovative and unique pieces. If you are looking to break into the tufted rug business then you will need to consider a lot of things before you launch your business like the name, logo, available designs and packaging. One extremely important aspect of a tufted business that you will also need to consider is the pricing. This article will guide you on the different things you should consider when deciding how much to charge for your tufted rugs.

Material
For every tufted rug that you sell, you will have to buy materials. These materials will include yarn, monks cloth and glue. You will need to factor the costs of these into your price to ensure that you make a profit on each sale. If you decide to use expensive materials then your price should be set higher according to the material cost. If you choose to use cheaper materials like low-cost glue, acrylic instead of wool… you will be able to lower the cost of your rugs, but you might end up compromising on quality. This may upset customers or prevent them from repurchasing if your rugs are not long-lasting or appear to be low quality.

Size
The larger the rug, the more materials you will need. If you are making a larger rug, you will need more yarn, more monks cloth and more glue than you would when making a small rug. Again, this should be factored into your pricing.

A smaller rug will also take a lot less time to make than a larger one. You need to remember this and factor this element into your pricing as well.

Time
You should also factor in the complexity of a rug. If you make a large rug with two colours and a simple shape and make another same-sized rug with seven different colours and a much more intricate shape then should you charge the same price for both rugs? It does not make sense to charge the same price because the second rug will take much more time and effort to produce compared to the first. You should keep this in mind if you choose to make custom rugs. Make sure you factor in the time it will take and the complexity of the rug before you give quotes to customers. You want to make sure that you don’t price a rug cheaply if it is going to take a lot of time and effort.

Popularity
If a design is very popular then you should factor this into your pricing as well. If you feel like you will sell a lot of a certain rug then you might want to price it a bit lower to increase the volume of your sales. Alternatively, you may want to increase your pricing because you know there is demand for the design and you will be able to increase your profit. It is up to you completely.


Pricing is quite a subjective topic so you might think that the price of your rug is justified but your customers may not. You need to decide on a price that is reasonable but still reflects the time, effort and money you put into creating your rugs and their quality. It is important to consider the four factors of material, size, time and popularity when you are deciding how much to charge. You should also make sure to remember the value of your work and never compromise too much on price. We wish you all the best with your tufting business.